XCEL isn’t just a meal replacement bar. It’s a mindset. Born in Charlotte, NC, XCEL was created for people who go hard, dream big, and refuse to settle for mediocre snacks. We’re a Black-owned, plant-powered brand turning clean ingredients into bold, real fuel—no fillers, no fluff.

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XCEL is truly an accident-turned-business. It was spring 2021 when I was making a bowl of oatmeal, and I wanted to add chopped dates. But all I had on hand was pitted dates. So I figured if I put pitted dates in a food chopper, I would have chopped dates.

 

What I ended up with instead was a gooey clump of dates that was nowhere near suitable for my bowl of oatmeal. But in the spirit of not being wasteful, and having some know-how in the kitchen, I was able to remix this goo into what is now known as XCEL.

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Fueling a Movement, Not Just a Snack

We’re not here to blend in. We’re here to build a community around clean eating, bold living, and next-level nutrition. When you grab an XCEL bar, you’re not just choosing a better snack—you’re joining the movement to eat cleaner, live boldly, and show up better.

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